French DJ and Producer, Martin Solveig, aka Martin Picandet, is probably best known for his collaboration with Dragonette, with their track ‘Hello’. Which simply started out as a club track, ‘Hello’ unexpectedly exploded into one of the biggest crossover dance tracks in the world. From humble beginnings in Paris, Martin Solveig has exploded thanks to the success of ‘Hello’ and the ‘Smash’ Youtube series. ‘Smash’ is what is said to be a breed on music video to which Martin is the creative and driving force. In a league of his own, Martin and his team have produced a series of videos from Roland Garros stadium, Strade De France. Upcoming featured include Japan and Australia, but what is truly mesmerizing is the soundtrack that is provided in each episode. Upcoming episodes will highlight ‘Smash’ the album, which has brought Martin Solveig to dizzying new heights.
Smash proves that Mr Solveig is no one nit wonder. This complete assortment of tracks is infectious, boasting tracks including ‘Hello’, ‘Ready 2 go’ a collab with Bloc-Party’s Kele which is a definite club banger, ‘The Night Out’ to which Martin laid down his on vocals to, which shows a different side to the producer’s style. Carrying a much more up-tempo line, ‘Get Away From You’ illustrates again, use of his own vocals. Of course, the club favourite which has also hit the big time around the world’s biggest dance floors this past silly season is ‘Big In Japan’. Many DJs alike have somehow incorporated this track into their sets. The track, ‘Boys & Girls’ has already reached an astonishing two million hits on Youtube since being released, which is a credit to the ‘Smash’ video web series. All of these tracks combined make up the range of elements and sounds to prove that even though his sound may appear to be pop-like, with their cult followings, they are far from being called mainstream.
This is Martin’s 5th studio album, which puts his name up in the ranks along with fellow French DJs/producers David Guetta and Bob Sinclair. What makes this album so great is that Solveig is not afraid to push the boundaries when it comes to his craft, creating a unique style aligned with the uplifting and strange noises used to make all of his tracks. If you get your hands on a copy, you most incidentally find yourself jamming along to the sound that is individually, Martin Solveig.
